These are the three great passions we all share. We want to be sure our customers always come first. We want to be leaders in the field of environmental innovation. We want to deliver more great products, faster than we have ever done before. They involve us working together with integrity and understanding, and striving to achieve excellence in everything we do. These values help us create and manufacture premium vehicles in a sustainable way. The approach is based on a set of core values. And it is something we all live and breathe every day. It sums up how we do business, wherever we do business.
We call this approach the Jaguar Land Rover Way. Together, though, they form one incredible business to experience and grow with and one unique organisational approach. Individually, Jaguar and Land Rover may be iconic brands – each with distinctive hallmarks that make them admired and desired throughout the world. Sales and profits have risen year on year, with more exciting chapters in the histories of these two brands still to be written. In 2008, the two were bought by Tata Motors, India’s largest automobile manufacturer, and officially joined together as one company in 2013. It then joined Jaguar under Ford in 2000, with the two companies becoming closely linked, sharing engineering knowledge and facilities. Land Rover, meanwhile, was bought by BMW in 1994, which expanded the range further by introducing the Freelander. As the Range Rover became seen as more upmarket, the Land Rover Discovery was launched in 1988 as a third model in the range.Īfter splitting from British Leyland, Jaguar became independent again in the 1980s, before being purchased by Ford in 1989. Very little about the first Range Rover was altered over the years – 1981 introduced a four-door, while a diesel arrived in 1986. So popular was the new car that British Leyland made Land Rover a standalone company in 1978. With an increasing demand for recreational off-roaders, the Range Rover made its debut in 1970. In 1968 it merged with BMC (British Motor Corporation), which later became part of British Leyland and included Rover.
In 1961, the company launched what became perhaps the most iconic sports car of all time, the E-type. It introduced 4x4 capabilities to road cars and was soon adopted by the military as well.Īdding to Jaguar’s reputation was its motorsport success in the 1950s, winning the Le Mans 24 Hours race twice with a C-type – in 1951 and again in 1953 – and then with a D-type in 1955, 19. Lightweight and rustproof, the first Land Rover was clad in aluminium alloy, due to the post-war steel shortage, and cost £450. It produced premium saloons and sports cars, including the legendary XK120.Īround this time, Rover started to develop a new all-terrain vehicle, inspired by the American Jeep. The Swallow Sidecar Company later started building automobiles and moved to Coventry, switching its name to Jaguar after the Second World War.
The origins of Jaguar can be traced back to a company that began by making motorcycle sidecars in 1922. After Tata Motors acquired Jaguar and Land Rover from Ford in 2008, it merged the two marques into a single company and its success has flourished, with memorable vehicles and innovative technologies that add to a long-lasting legacy. Jaguar Land Rover is a company that brings together two much loved, highly prestigious British car brands. Last year Jaguar Land Rover sold 487,065 vehicles in 160 countries, with more than 80% of our vehicles produced in the UK being sold abroad. The largest investor in R&D in the UK manufacturing sector, we have invested £12 billion in the last five years and in the current year alone will spend over £3 billion on new product creation and capital expenditure. At Jaguar Land Rover we are driven by a desire to create class-leading products that deliver great customer experiences.
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